Saving Strategy, Education, and Communications costs
Some of the outcomes and benefits to growers are:
Action: Horticulture Industry StrategyLed the development of the Horticulture Industry Strategy supporting structures that create scale (including HEA and Kiwifruit Regulations). Government more focused on industry issues and see horticulture as being an industry with a positive future. Created a strong independent strategy that supports the retention and strengthening of industry regulatory structures.
Action: Young Grower of the Year
Established and continues to run the Young Grower of the Year competition.
- Promoted, encouraged and developed the on or close to farm/orchard production, business and leadership skills of young people who have chosen careers in horticulture.
- Positive profile for the industry in the media encourages prospective industry entrants and employees. In 2011 the competition generated 127 positive media reports. Estimated value of the media generated.
Action: Education and Training ScholarshipsHortNZ provides 15 to 20 scholarships each year to people studying horticulture. This encourages people to choose horticulture careers and provides a vital early connection to the industry through our annual conference and mentoring programmes.
Action: HortNZ Leadership ProgrammeAccelerated the leadership development of over 60 growers or employees with over 45% now in key commercial or industry leadership roles.
Action: Careers Promotion ResourcesDirectly exposed over 3,000 high school students, teachers and career advisors to information on career opportunities to counter the negative and misinformed perception of horticulture and what we have to offer. Developed, and promoted significant and widely used career resources and/or events for schools as well as working closely with Career Services who are the first point of call for hundreds of thousands of school leavers through their website and various activities.
Action: Education and Training
Work by HortNZ and others to reduce the proliferation of qualifications has lead to the Ministry of Education reviewing the qualifications system, resulting in a move to reduce the numbers and the confusion of qualifications and improve their relevancy to industry. This is a work progress.
600% increase in number of Fruit and Vegetable trainees
Worked closely with the Hort ITO to increase the number of people training (National Certificates in Fruit and Vegetable Production) from around 120 in 2006 to over 870 in 2011.
Given that the recent piece of research by AgITO that concluded that for every dollar invested in training the lift in productivity of business can go from $4 in pipfruit to as high as $10-$15 in kiwifruit this will create significant value for growers. In partnership with others (such as NZKGI) we have developed and run specific horticulture programmes such as Better Business Skills. HortNZ has been pivotal in ensuring that horticulture is available in high school as one of the subjects that are examined under “NZ Scholarships”. This help to achieve a higher status to horticulture in schools and therefore attracts talent to our industry .