Why we want CoOL
It's a question more and more New Zealanders are asking - just where exactly in the world is my next meal coming from?
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The asparagus industry
The Asparagus Product Group has 90 asparagus growers. In 2009 total production was in the vicinity of 2,160 tonnes, from 600 hectares of planted land. Production is destined for fresh local supply, processing and export. About half of the asparagus grown is consumed by the local market, the rest is exported or processed. Japan is the major overseas market for fresh product. The export value of the 2009 fresh asparagus crop was $5.1 million (including processed products). Waikato, the south west North Island, and Hawke's Bay are the main producing areas.
The grower body is the New Zealand Asparagus Council. Their strategic goal is to at least double the average yield of superior quality asparagus in New Zealand by 2010. In order to bridge the yield gap between New Zealand and its competitors, the average yield must be increased from 3.6 tonnes per hectare to at least 5 tonnes per hectare.
Research priorities
To improve competitiveness, the industry is working to provide superior quality product in sufficient quantities at a competitive price within reliable time frames. Research priorities have been identified as pathways to achieving sustainable profitability:
- Improved varieties
Higher yields
Superior quality
Resistance to major pathogens - Crop physiology
A better understanding of the key physiological processes and how to control for better crop management.
Development of agronomic methods to improve yield - Pest and disease control
Biology and control of major pests and diseases to reduce reliance on chemical eradication methods.
Breeding for resistance - Health and nutrition
Identification and development of health giving properties of asparagus. - Higher quality standards
The New Zealand Asparagus Council encourages growers to become NZ GAP registered. - Innovative, smart products
A weekly conference call during the season helps market co-ordination. - Better preparation, storage and handling at the retail level.
The Council is pushing for better shelf life through better storage and presentation.
