High Profile for New Zealand Horticulture at Asia Fruit Logistica

03 Sep 2014

New Zealand will have a high profile presence at this year’s leading trade event for the fresh produce sector in Asia which runs from September 3 – 5 in Hong Kong.

The New Zealand Pavilion will feature 13 companies, seven of them first time exhibitors.

This is the sixth year New Zealand has had a combined Pavilion at Asia Fruit Logistica. This year there will be more than 220 sqm of New Zealand products and services on display.

Asia Fruit Logistica is the largest event of its kind held in the Asian market, attracting 7000 industry professionals. It is the southern hemisphere’s version of Fruit Logistica, the industry’s biggest event held every year in Germany.

There are 460 exhibitors from 38 countries attending Asia Fruit Logistica. The sell-out show features innovative new varieties, the latest technologies and commentary on market trends from international experts and influencers.

“This is the largest presence New Zealand has had at AFL,” says Monique Surges, chief executive of the New Zealand German Business Association, the official New Zealand representative of the show.

“Strong New Zealand visitor registrations, and a massive increase in exhibitor numbers and stands, show just how important AFL now is for the New Zealand fruit and vegetable sector, as well as the interconnected packaging and logistics technology.”

The New Zealand companies exhibiting in this year’s AFL include:

Horticulture New Zealand has co-ordinated the New Zealand Pavilion for six years. HortNZ chief executive Peter Silcock says AFL is a proven way for companies to make great contacts with international customers, particularly those from Asian countries.

“Our objectives in hosting the pavilion are to ensure there is a strong New Zealand presence at this important show, and to encourage and enable New Zealand exporters to engage with customers across Asia.”

He says those objectives support the horticulture industry’s vision of doubling the size of the industry by 2020, to a value of $10 billion, and helping exporters move from traditional markets in Europe to new growth markets in Asia.

Kono Horticulture’s general manager Ru Collin has attended AFL three times, but this year is the company’s first time as an exhibitor.

Kono, part of Maori-owned Wakatu Incorporation, will be showcasing its apples and pears and also talking about the Kono food basket grown in the Nelson region, including the wine and seafood arms of its operation and a recent acquisition in fruit bars.

“It’s a great opportunity to learn and meet people. We expect to learn a lot, and generate more interest in Kono.”

New Zealand’s Plant & Food Research, an established exhibitor at Asia Fruit Logistica, will be focusing on food safety, food quality and consumer preferences at the show.

It has recently opened an office in Kunming in China’s Yunnan province, as part of an agreement with the Yunnan Department of Science and Technology, and has also established a joint research laboratory for fruit science with the Chinese Academy of Agriculture Science Fruit Research Institute in Zhengzhou in the Henan province.

“We are keen to meet with companies looking for research solutions that unlock new trade opportunities in the Asia-Pacific region,” says David Hughes, PFR’s group general manager commercial.

“This includes those looking for new cultivars, quality production systems, food safety and phytosanitary protocols, and enhanced postharvest technologies.”

Plant & Food Research will also be showcasing hybrid Asian-European pear cultivars, recently commercialised through Prevar™ Limited as the Piqa™ range.

The New Zealand Pavilion is in Hall 3. More information here: http://www.asiafruitlogistica.com.