Country of Origin Labelling gets over first hurdle

18 Apr 2017

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Country of origin labelling has started the journey to become law. Last week, Parliament voted for the Green Party’s Consumers’ Right to Know (Country of Origin of Food) Bill to be referred to the primary production select committee.

Public submissions are open now, and due on 18 May. Once these are in, the primary production select committee will hear and consider those submissions. At the end of the select committee’s consideration, the bill will be referred back to Parliament with recommended changes made by the select committee. This will likely take the rest of this year, with the bill being referred back to Parliament next year.

There is no guarantee that the country of origin labelling bill will be supported by Parliament when it is referred back to Parliament. Therefore it is very important for you to both:


- Make submissions on the bill to the select committee – we’ll let you know when we know the timetable for making submissions.

- Support CoOL on its Facebook page; through this page you can send an automatic message to your member of Parliament asking for their support of the Bill. Click here for a link to the page. 


The journey to getting country of origin labelling made law has only just begun, and it will be a long one. We need to keep the issue before our Members of Parliament so that they continue to support this campaign.

Earlier this year in a Consumer NZ survey of over 1,000 respondents, 71% of those respondents said they wanted mandatory country of origin labelling. This issue is all about consumer choice, as in the Consumer NZ survey:


- 70% of the respondents said they want to buy fresh fruit and fresh vegetables

- 72% of the respondents said they want to know where their fresh fruit and vegetables comes from

- 66% of the respondents said they look for country of origin labelling, but only find it 32% of the time for fruit and 29% of the time for vegetables


It’s time to answer consumers, and make country of origin labelling for fresh fruit and vegetables law.


-       Mike Chapman, CEO