Horticulture industry unveils new GoHort initiative to attract talent for post-COVID recovery

26 May 2020 Horticulture industry unveils new GoHort initiative to attract talent for post-COVID recovery image

A new initiative – called GoHorticulture or GoHort – to attract people to horticulture by showcasing careers and opportunities comes at a time when the industry is on the hunt for people to help with the post-COVID recovery.

“Horticulture is perfectly positioned to help lead New Zealand out of COVID-19,” says Avocados New Zealand Chief Executive, Jen Scoular. “We need passionate and energetic people to help spearhead the recovery. 

“There is no better time to look to the horticulture sector for a new role or new direction.  Across industries like avocado, there’s a range of roles in orchards, packhouses, exporters, or the industry body, ranging from scientists and analysts, to experts in global marketing. The opportunities are endless.”

GoHort Career Progression Manager, Maria Fathollahi says people often have the misconception that jobs in fruit and vegetable growing are all manual labour but that isn’t the case. 

“There really is something for everyone with roles in the science, business, engineering, technology, and management sectors of horticulture.”

Created with funding from the Ministry of Social Development (MSD) and support from industry groups, the new initiative and website brings together resources for school leavers and people wanting to join the industry. Covering information such as job profiles and training providers, there is also a JobBoard and internship opportunities.

“We’ve collected profiles of people from a range of these industry areas,” says Maria. “These include what they are doing now, and how they got their start so that people can see the pathways they took to get to where they are now.”

The new website also includes the GoHort JobBoard. This new job platform is free for horticulture businesses to list on and seeks to showcase the skilled career opportunities currently available in the horticultural sector.