The Aotearoa Horticulture Action Plan has been developed by industry, Māori, research providers and government. It will be supported by an annual implementation and investment plan.
Vision
Aotearoa New Zealand is synonymous with world-leading healthy produce, which is grown with care for people and place, and is enjoyed by consumers around the world.
Goal
Double the farmgate value of horticultural production from $6 to $12 billion by 2035, in a way that improves prosperity for our people and protects our environment.
Outcome areas
Grow sustainably
Improving sustainability and mitigating climate change.
Optimise value
Domestic and export market and consumer needs are understood, data is well utilised, and the value chain is optimised for demand.
Māori are strong in horticulture
Māori participation in high-value horticulture triples by 2035.
Underpinned by science and knowledge
A strong research and development programme and consideration of Mātauranga Māori enables, accelerates and supports horticulture.
Nurture people
Horticulture attracts, retains and grows great people.
Timeline
Key priorities
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